Premier's evolving line of products has earned the trust, respect and support of veterinarians, behaviorists, and trainers.

Check out their KeepSafe Break-away Collar & PlaySafe Daycare Safety Collar.

IMPORTANT NOTE: These items ship directly from Premier Pet and arrive separately from other lines of items at the Land of PureGold. It is recommended that if other types of items are desired that the orders be placed separately. The line is only available for shipment in the United States.
 

KeepSafe Break-Away Collar — Prevents Strangulation Accidents! Proven to save dogs' lives, the KeepSafe is the only collar with a patented safety buckle designed to protect dogs from collar accidents and be used securely with a leash. Did you know thousands of dogs are injured or strangled by their collars each year? In an informal 2003 North American Veterinary Conference Survey, 96% of veterinarians reported having seen/heard of a collar-related injury or death within the last year. They  believe that only 1 in 4 dog owners are aware of the risks of collar injury or strangulation, 93% reporting that they would recommend a break-away collar for dogs. 91% of vets reported having seen/heard of 1-5 dogs injured or strangled by collar in last year. 5% of vets reported having seen/heard of 6-10 dogs injured or strangled by collar in last year. 4% of vets reported not having seen/heard or any dogs injured or strangled by collar in last year.

Most Frequently Reported Accidents in Order of Prevalence

	Fence: Occurs when peering over, jumping onto, or digging under.
	Two dogs at play: Occurs when lower jaw of one dog becomes caught in the other's collar.
	Crate: when ID tags become stuck in bars of crate (statistically same as 2 dogs at play).
	Branches: happens when collar becomes tangled in brush/branches when playing outdoors.
	Heating/Cooling Air Vents: Occurs when ID tags become affixed to air vent.

MYTH 1:   Collars are designed to keep pets safe.  TRUTH: Traditional collars are great for holding ID tags and for training & restraining pets, but thousands of dogs die each year from being strangled by them. MYTH 2: Two dogs playing together is harmless fun.  TRUTH: Usually, yes, but one of the greatest risks of collar strangulation occurs when one dog's lower jaw becomes entangled in another's collar during play. The collar twists and tightens as both dogs panic and frantically try to free themselves from one another. Even when pet owners are supervising play, they often aren't able to undo or cut the collar in time to save their companion. MYTH 3: Crating my dog is a good way to keep him out of trouble.  TRUTH: Even a crate isn't an absolute safe harbor for your pet. If your dog wears a collar in his crate, he's at risk for possible strangulation if the collar or ID tags become caught in the crate's bars. MYTH 4: My dog is a rough-and-tumble dog & nothing gets in his way when he is playing.  TRUTH: While games of fetch and outdoor activities are normally a good experience, dog collars can get hung up on branches or shrubs, which can cause serious injury or death. MYTH 5: My dog has a great safe haven in my fenced backyard because he can romp and play freely. TRUTH: Although the backyard provides a great area for exercise and play, hidden dangers for your dog include shrubs, branches, fence posts and decks.

Five Frequently Asked Questions & Answers
What dogs are at risk? Any dog wearing a collar can potentially have a collar become caught. Accidents happen regardless of size/type of dog, type of traditional collar or amount of supervision. The majority of collar accidents occur in the safety of the backyard or living room. Pups and young dogs are at a higher risk as they often try initiating play with an older dog which can more easily trigger a collar accident.

How do I fit the KeepSafe Collar on my dog? For everyday use, this collar has a side-squeeze snap to take the collar on and off. As with any collar, dog owners should adjust the KeepSafe collar so that one or two fingers can fit between the dog's neck and the collar.

Is the KeepSafe Collar designed to be a break-away collar for dogs that are tied-out?  No, the KeepSafe Collar is not for use in tie-out. When the collar is attached to a leash the break-away feature is disengaged.

I keep my dog's regular collar loose so he can slip out of it. Isn't that safe? No. A loose collar is far more likely to get snagged and twist, creating a life-threatening situation. There is little opportunity for a dog to slip out of the collar once it has become caught and twisted. If a dog loses his conventional collar, it is a red flag that he may not be so lucky next time.

My dog is microchipped and tattooed. Does he need a collar?  Microchipping and tattooing are very important but a visible collar on a dog is an instant message that a dog belongs somewhere. A Keepsafe Break-Away Collar with identification is a safer choice than no collar.

 

PlaySafe Daycare Safety Collar   A totally new concept, this collar is designed to provide both the ability to instantly control and/or restrain your dog, as well as an emergency safety release. The safety feature is intended for the typical doggie day care or dog park situation. Unlike "quick release" buckles which jam with increased tension, Velcro allows an instant release if dogs become entangled, even if the collar has twisted tightly around the neck. The collar can open from either side in an emergency.

SIZE WIDTH LENGTH Small 3/4" 12" to 15" Medium 3/4" 15" to 21" Large 1" 18" to 26"	Cadet Blue — $13.99	Red — $13.99	Neon Lemon— $13.99
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